Profit Margin Calculator
For Etsy shops, print-on-demand, and anyone selling a thing: see what a sale really leaves you after platform fees — and the exact price that hits the margin you actually want.
Cost per unit = materials + your labor + packaging. Fees vary by platform — listing, transaction, and payment fees combined often land between 8% and 13% plus a small fixed amount.
Required price = (cost + fixed fee) ÷ (1 − fee% − target margin%). Percentage fees scale with price, which is why the required price climbs faster than the margin target.
Selling custom work? Bill it with the invoice generator →Creator Business OS
Pricing one product is a calculator's job. Tracking every product's costs, margins, orders, and what's actually worth restocking — that's what Business OS is built for.
See Creator Business OS →Pricing that survives contact with fees
Most underpriced products aren't underpriced because the seller can't do math — it's because the math skipped a step. The sticker price isn't yours: the platform takes its percentage off the top, a fixed fee comes out of every order, and what's left has to cover materials, your time, and profit. This calculator makes each of those visible.
Cost per unit means all of it
Materials are the easy part. Add your labor at a real hourly rate — even a modest one — plus packaging and shipping supplies. If your labor isn't in the cost, your "profit" is just an unpaid paycheck moving between pockets.
Margin, markup, and which to use
Margin is profit over price; markup is profit over cost. Both describe the same dollars from different angles, and mixing them up is how a "100% markup" ends up being a disappointing 50% margin. The tool reports both so your pricing formula and your bookkeeping agree.
Work backwards from the margin you need
Instead of picking a price and hoping, pick the margin your business needs — for most handmade sellers that's 50–70% after fees — and let the target rows tell you the price. If that price feels too high for the market, the answer is usually cutting unit cost or changing the product, not silently accepting a margin that can't pay you.
What's the difference between margin and markup?
Margin is profit as a share of the selling price; markup is profit as a share of your cost. A $10 item sold for $25 has a 60% margin ($15 of the $25 price) but a 150% markup ($15 on $10 of cost). Platforms and accountants usually talk margin; workshop pricing formulas often talk markup. This calculator shows both so nothing gets lost in translation.
What profit margin should handmade sellers aim for?
Many handmade and print-on-demand sellers target a 50–70% margin after fees, because that has to cover your time beyond labor, marketing, returns, and slow seasons — not just materials. Below about 30% after fees, most product businesses struggle to pay their owner. Use the target-margin slider to see the price that actually supports your goal.
Why do platform fees change my price so much?
Because percentage fees scale with the price itself. If fees take 9% of the sale, raising your margin target means the fee grows too, so the price needed rises faster than you'd guess. The required-price formula divides by (1 − fees − margin), which is why high fee rates plus high margin targets push prices up sharply.
Is this profit margin calculator free?
Yes — free, no ads, no signup, and it runs entirely in your browser. Nothing you enter is sent anywhere or stored.